Candace Nelson

Turning Passion Into Profit with Candace Nelson

Candace Nelson is a wildly successful entrepreneur known for co-founding Sprinkles, purveyor of the world's first cupcake ATM, and most recently, Pizanna, a fast-growing chain of award-winning high-end pizzerias. She continues to expand her portfolio of investments with CN2 Ventures, a family office and venture studio which invests in early stage consumer companies.

But you may know her as a regular contributor to the Wall Street Journal, author of the New York Times bestseller, The Sprinkles Baking Book, co-creator and executive producer of Hulu's Best in Dough, executive producer and judge on Netflix’s Sugar Rush, and/or as a featured judge over a hundred episodes of Food Network’s hit show, Cupcake Wars.

More than all of that, she’s my friend! A mentor and inspiration to my own career, Candace is the total package – mommy, business builder, investor – not to mention, an exquisite baker.

That’s where we kick this one off, as she elects to attend pastry school instead of business school (a decision we can all be thankful for). Her entrepreneurial journey from there takes twists and turns, but always comes back to passion.

We chat about her latest book, Sweet Success, the behind-the-scenes story of building Sprinkles, from the very first cupcake through the eight years she spent scaling it across the country – and everywhere in between.

She encourages us all, and encourages me all the time, to go for our dreams, to put them out into the world and build on the positive momentum from there. If you have an idea, or even if you’re just curious about starting a business in the future, this is the podcast episode for you.