Trusting Your Gut, Beating Imposter Syndrome & Selling Your Company for Millions | Morgan Zanotti

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Trusting Your Gut, Beating Imposter Syndrome & Selling Your Company for Millions | Morgan Zanotti

In this episode, I’m thrilled to sit down with Morgan Zanotti, former President and Co-Founder of Primal Kitchen, to discuss her incredible journey in the natural products industry. From launching the beloved Primal Kitchen brand to leading it through a $200M acquisition by Kraft Heinz, Morgan’s story is one of resilience, vision, and unwavering passion for health and wellness.

Morgan opens up about the challenges of scaling a brand in such a competitive market, the key insights she’s learned along the way, and what it really takes to make a lasting impact in the health and wellness space. This episode is packed with valuable takeaways for entrepreneurs, product enthusiasts, or anyone interested in the behind-the-scenes workings of building a successful brand.

We also dive into her exciting new venture, Waay, a sparkling protein water that’s set to disrupt the market. As someone who’s deeply invested in the health food and beverage space, Morgan shares her passion for this innovative product and why she believes it has the potential to be a game-changer.

If you’ve ever been curious about what it takes to build a successful brand, or if you’re navigating your own entrepreneurial journey, this episode is a must-listen. Morgan’s insights are invaluable for anyone looking to scale a business, tackle challenges head-on, and stay true to their mission.

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Show Notes
  • The Journey from KeVita to Primal Kitchen: Morgan’s experience transitioning from one major brand to another and how her journey shaped her entrepreneurial mindset.
  • Overcoming Imposter Syndrome: How Morgan navigated self-doubt and trusted her instincts to build one of the most successful natural food brands out there.
  • Scaling on a Budget: Insights into growing a business with limited resources, keeping teams lean, and staying agile in a fast-moving industry.
  • Why Some Brands Stand Out: What makes certain brands succeed in a crowded market, and how Primal Kitchen became a household name.
  • Navigating FDA Requirements: The complex world of regulations, proprietary ingredients, and the key to staying compliant without sacrificing innovation.
  • The Truth About Acquisitions: What it’s really like when big brands acquire you, and how to manage the process while keeping your vision intact.
  • The Logistics of Selling Your Company: What entrepreneurs can expect when selling their business, and the lessons learned through that process.
  • Balancing Entrepreneurship with Motherhood: Morgan’s tips for maintaining balance in life as an entrepreneur, mom, and visionary leader.
  • Formulating New Products & What’s Next: A look into the future of product innovation, including Morgan’s latest project, Waay, and what’s next for her in the health and wellness industry.

This episode is sponsored by:

  • Be Well By Kelly Protein Powder & Essentials | Get $10 off your order with PODCAST10 at bewellbykelly.com
  • AG1 | Get a FREE 1-year supply of Vitamin D3+K2 AND 5 free AG1 Travel Packs with your first subscription at drinkAG1.com/bewell
  • Vuori | Get 20% off your first order of Vuori AND free shipping on orders over $75 at vuori.com/kelly

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