On this episode of the Be Well by Kelly Podcast, I sit down with Clara Sieg, Co-Founder and CEO of Loonen, who’s launching a new water brand. Clara is on a mission to rethink the most foundational thing we consume: water.
A former General Partner at Revolution Ventures, she spent over a decade investing in early-stage consumer companies that redefined how we care for our health, build financial security, and support our families. The idea for Loonen began during her pregnancy, when she became acutely aware of the toxins and plastics in both tap and bottled water.
What started as a personal concern grew into a mission: to make clean, contaminant-free water the most reliable thing we drink. Clara received her B.A. in Economics from Stanford University and has been recognized by Forbes, Bloomberg, and LinkedIn for her work in investing and building.
We dig into the details that affect taste, hydration, and overall wellness, from mineral balance to carbonation levels, and why these factors matter more than most people realize. It’s not about over-complicating your routine, but about understanding how water can truly work for your body. Whether you’re chasing energy through a busy day, trying to make healthier choices, or just want a better-tasting sip, this conversation gives practical insights and a fresh perspective.
Clara and I also tackle questions I hear all the time:
- Can sparkling water replace soda in your diet?
- How much carbonation is ideal?
- How do you know if your drinking water is really high-quality?
These are the details that make hydration more than just drinking enough water, they’re about supporting your energy, focus, and overall wellness every single day. I love having these conversations because they make me rethink the basics of health in a simple, actionable way. Tune in and walk away thinking differently about what’s in your glass and how small choices can add up to a big impact.
